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Chappy cuts cost per install in half on Snapchat
The Story
Chappy is a queer men’s dating app that promotes guarded connections and meaningful relationships. The corporation sought to operate app installs below its target CPI while bringing in new users and building the logo among its goal demo — males ages 18 to 25 in the US, Canada, and UK. In arrange to reach its audience and reach its goals at scale and subdued cost, Chappy came to Snapchat to launch a series of Snap Ads.
The Solution
Rather than produce a video ad that looked like a professional ad, Chappy created fun videos that looked and felt like Snaps people would normally dispatch to friends. Each video ad featured Chappy’s relatable mark ambassadors talking about why they treasure the dating service.
The video creative followed Snapchat’s creative foremost practices, which includes using a verbal call-to-action that prompts Snapchatters to swipe up and download. And with the help of Snap Publisher — Snapchat’s online tool for creating vertical video ads — Chappy could easily overlay its logo and a “download" button to its video creative. Snap Publisher also allowed Chappy to quickly design a variety of Top Snaps, which let it
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#LGBT: How To Discover Gay Users On Snapchat
This channel is for all users of Snapchat. Disseminate your snapchat photos and add hashtags accordingly.
Channel Rules:
- Real photos only. e.g. selfies.
- No nudity.
- All other photos will be deleted.
Hashtags:
Add hashtags that is relevant to your post. If you add a hashtag that is not appropriate for your post, your publish might be deleted.
Example Hashtags:
- #Girls - photos of girls on snapchat
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- #Creative - artistic photos on snapchat
What is Snapchat?
Snapchat is a photo and video messaging application available in iPhone and Android. Using the Snapchat, users can take photos, tape videos, add chat and drawings, and send them to a controlled list of recipients. These sent photographs and videos are acknowledged as "Snaps". Users set a occasion limit for how long recipients can view their Snaps, after which they will be deleted from Snapchat's servers.
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